Let the algorithm speak: How to use neural networks for automatic item generation in psychological scale development.

Measurement is at the heart of scientific research. As many-perhaps most-psychological constructs cannot be directly observed, there is a steady demand for reliable self-report scales to assess latent constructs. However, scale development is a tedious process that requires researchers to produce good items in large quantities. In this tutorial, we introduce, explain, and apply the Psychometric Item Generator (PIG), an open-source, free-to-use, self-sufficient natural language processing algorithm that produces large-scale, human-like, customized text output within a few mouse clicks. The PIG is based on the GPT-2, a powerful generative language model, and runs on Google Colaboratory-an interactive virtual notebook environment that executes code on state-of-the-art virtual machines at no cost. Across two demonstrations and a preregistered five-pronged empirical validation with two Canadian samples (