Research on the optimization of brand marketing strategies based on consumers psychological decision-making focusing on hidden editions of blind boxes

This study focuses on the phenomenon of hidden editions in blind boxes, constructs a framework of consumers' psychological decision-making, and explores the optimization path of corporate marketing strategies. Through research, it is found that scarcity, cognition and interest, and regret psychology are the main psychological driving factors affecting blind box consumption. Furthermore, based on the psychological level of consumers, this paper puts forward targeted marketing strategy suggestions from the aspects of product, price, channel and promotion. The research in this paper provides a theoretical basis for the development of the blind box market.