营养信息
营养事实标签
人口统计学的
市场细分
营销
感知
消费(社会学)
食物选择
产品(数学)
广告
环境卫生
业务
心理学
医学
食品科学
生物
社会学
社会科学
人口学
几何学
数学
病理
神经科学
作者
Vivianne Visschers,Christina Hartmann,Rebecca Leins-Hess,Simone Dohle,Michael Siegrist
出处
期刊:Food Policy
[Elsevier]
日期:2013-10-01
卷期号:42: 71-80
被引量:49
标识
DOI:10.1016/j.foodpol.2013.07.003
摘要
Consumers need information such as nutrition tables to assess the nutritional value of a food product. Although a broad range of studies has examined consumers’ attention, perception and use of nutrition tables, relatively little is known about what types of consumers use what kind of nutrition information. Therefore, using data from the Swiss Food Panel, we conducted a cluster analysis of nutrition information usage and health and nutrition interest to determine whether consumers could be segmented into specific groups. We identified four segments, which we labelled Official Information Users, Internet Users, Moderate Users and Uninterested. We then determined the segments’ demographics, food frequencies and perception of food. Based on our findings, we provide suggestions for targeted interventions that stimulate healthy food choices among these four segments. Our findings imply that nutrition education or the improvement of nutrition labels is unlikely tostimulate nutrition information usage among all consumer types; some consumers may rather benefit more from environmental cues that prime healthy food choices.
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