Overindividuation in Gift Giving: Shopping for Multiple Recipients Leads Givers to Choose Unique but Less Preferred Gifts

Journal Article Overindividuation in Gift Giving: Shopping for Multiple Recipients Leads Givers to Choose Unique but Less Preferred Gifts Get access Mary Steffel, Mary Steffel Search for other works by this author on: Oxford Academic PubMed Google Scholar Robyn A. Le Boeuf Robyn A. Le Boeuf Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 40, Issue 6, 1 April 2014, Pages 1167–1180, https://doi.org/10.1086/674199 Published: 21 November 2013