阿凡达
个性化
电子游戏
心理学
多媒体
社会心理学
广告
计算机科学
人机交互
万维网
业务
作者
M. Marie Devlin,Morgan E. Ellithorpe,Erin Oittinen
出处
期刊:Cyberpsychology, Behavior, and Social Networking
[Mary Ann Liebert]
日期:2024-02-09
标识
DOI:10.1089/cyber.2023.0289
摘要
Using online survey methods (n = 153), this study investigates whether exposure to different levels of customization in games will increase the experiences of enjoyment, both directly and indirectly, through the experience of avatar embodiment, as well as whether these relationships are influenced by gender identity. Results indicate a positive relationship between level of exposure to customization and enjoyment for women-identified participants. These outcomes may provide insight into gendered preference in gaming, potentially providing an avenue by which to make games more inclusive to women gamers.
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