Research on the Advantages of Spreading Excellent Values in the New Media Era: A Case Study of the Web Mini-Series Escape from the British Museum

With the development of the new media era and the continuous maturation of internet technology, many new forms of media have emerged, with short videos arising in this context. Some high-quality short videos, focusing on promoting outstanding traditional values, have become hot topics in contemporary communication. These videos, with distinct characteristics of the times, have become one of the important ways for major media to undergo creative transformation. Therefore, this paper uses Escape from the British Museum as a case study to analyze the advantages of short video media communication on social media platforms in the context of new media, aiming to promote the high-quality development of short video media.