Issue congruence in destination post-crisis DSR communication: Moderated mediating effect of DSR skepticism and crisis history

Using the lenses of attribution theory and situational crisis communication theory (SCCT), this study proposes a moderated mediation model to analyze the mechanism underlying the association between issue congruence and tourists' responses. The research employed SPSS 25 as the statistical analysis tool, and the results revealed the mediating effect of destination social responsibility (DSR) skepticism on the relationship between issue congruence and tourists' intentions to forgive and boycott, and the moderating effect of crisis history on issue congruence and DSR skepticism. Moreover, the moderated mediation model showed that the mediating effect of DSR skepticism differed for different values of the moderating factor, crisis history. The findings of this study have theoretical and practical implications for destination crisis management.