Information Propagation and Public Opinion Evolution Model Based on Artificial Neural Network in Online Social Network

Abstract This paper proposes a new information dissemination and opinion evolution IPNN (Information Propagation Neural Network) model based on artificial neural network. The feedforward network, feedback network and dynamic evolution algorithms are designed and implemented. Firstly, according to the ‘six degrees separation’ theory of information dissemination, a seven-layer neural network underlying framework with input layer, propagation layer and termination layer is constructed; secondly, the information sharing and information interaction evolution process between nodes are described by using the event information forward propagation algorithm, opinion difference reverse propagation algorithm; finally, the external factors of online social network information dissemination is considered, the impact of external behavior patterns is measured by media public opinion guidance and network structure dynamic update operations. Simulation results show that the proposed new mathematical model reveals the relationship between the state of micro-network nodes and the evolution of macro-network public opinion. It accurately depicts the internal information interaction mechanism and diffusion mechanism in online social network. Furthermore, it reveals the process of network public opinion formation and the nature of public opinion explosion in online social network. It provides a new scientific method and research approach for the study of social network public opinion evolution.