The Attribution Process in Consumer Decision Making

Journal Article The Attribution Process in Consumer Decision Making Get access Richard W. Mizerski, Richard W. Mizerski Search for other works by this author on: Oxford Academic PubMed Google Scholar Linda L. Golden, Linda L. Golden Search for other works by this author on: Oxford Academic PubMed Google Scholar Jerome B. Kernan Jerome B. Kernan Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 2, September 1979, Pages 123–140, https://doi.org/10.1086/208756 Published: 01 September 1979 Article history Received: 01 January 1979 Revision received: 01 June 1979 Published: 01 September 1979