元话语
说服
心理学
多样性(控制论)
功能(生物学)
广告
语言学
社会心理学
计算机科学
业务
人工智能
哲学
进化生物学
生物
出处
期刊:International journal of linguistics, literature and translation
[Al-Kindi Center for Research and Development]
日期:2023-04-14
卷期号:6 (4): 79-84
被引量:1
标识
DOI:10.32996/ijllt.2023.6.4.11
摘要
Advertising plays an indispensable role in spreading information and it highly influences and persuades consumers to act in a variety of ways. This paper investigates the distribution and use of interactional metadiscourse in Cosmopolitan in 2022, as well as analyzes the role they play in the construction of persuasion. A total of 50 advertisements were included, and both qualitative and quantitive methods were used in the analysis. Based on the classification model of interactional metadiscourse proposed by Hyland (2005), this study calculated the frequency of interactional metadiscourse in ads and explained how the author used these metadiscourse markers to interact with consumers. Results revealed that attitude markers and engagement markers appeared most frequently. It means advertisers are primarily focused on consumers, as they are effective means of persuasion. The study concluded that interactional metadiscourse successfully fulfills its persuasive function and contributes effectively to the success of ads.
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