Japan Brand Strategy: The Taming of 'Cool Japan' and the Challenges of Cultural Planning in a Postmodern Age

Journal Article Japan Brand Strategy: The Taming of 'Cool Japan' and the Challenges of Cultural Planning in a Postmodern Age Get access Michal DALIOT-BUL Michal DALIOT-BUL Michal DALIOT-BUL is a cultural researcher in the Department of Asian Studies at the University of Haifa, Israel. Her ongoing research explores the deep cultural meanings of play in Japan. Her other research interests include the sociology of consumption, youth popular cultures and the production of intra- and intercultural imaginaries. Her recent publications include: 'Asobi in Action: Contesting the Cultural Meanings and Cultural Boundaries of Play in Urban Japan from the 1970s to Present,' Cultural Studies23(2): 1–26 (2009); 'Japan's Mobile Technoculture: The Production of a Cellular Playscape and Its Cultural Implications,' Media, Culture & Society29(6): 954–971 (2007); 'Eroticism, Grotesqueness, and Non-Sense: Twenty-First-Century Cultural Imagery of Japan in the Israeli Media and Popular Culture,' Journal of Intercultural Studies 28(2): 173–191 (2007). She can be reached at the Department of Asian Studies, University of Haifa, Mount Carmel, Haifa 31905, Israel, or by e-mail at mikibul@research.haifa.ac.il Search for other works by this author on: Oxford Academic Google Scholar Social Science Japan Journal, Volume 12, Issue 2, Winter 2009, Pages 247–266, https://doi.org/10.1093/ssjj/jyp037 Published: 30 October 2009