Innovative and Practical Research on the Teaching Mode of New Media Operation Course in Drama, Film and Television Art Design Major

The rapid development of new media has prompted the major of drama, film and television art design to innovate the teaching mode of new media operation courses, aiming to cultivate compound talents who are proficient in both the profession and new media operation. At present, the curriculum system generally introduces new media elements, adopts diversified teaching methods such as project-based, case teaching, and flipped classroom, emphasizes practical operation and innovative thinking, deepens school-enterprise cooperation, and provides internship and training opportunities. However, the contradiction between teaching objectives and industry needs, the construction of teaching staff, the gap between students skills and industry expectations, and psychological challenges still exist. In order to solve these problems, the dual-teacher teaching system was implemented, and industry experts were introduced to teach together with teachers in the school. Project-based teaching allows students to grow in actual combat, the competition mechanism enhances learning motivation, the new model of school-enterprise cooperation provides a practical platform, and the course content is dynamically adjusted to adapt to industry changes. It is necessary to optimize students continuous learning motivation, the coherence of teaching content, the fairness and professionalism of competition design, and the coordination of cross-disciplinary cooperation, in order to cultivate high-quality talents that are more in line with the needs of the new media era.