社会化媒体
业务
数字营销
营销
广告
光学(聚焦)
社会营销
数字媒体
客户参与度
计算机科学
光学
物理
万维网
作者
Angeline Close Scheinbaum
出处
期刊:Journal of Advertising Research
[World Advertising Research Center]
日期:2016-12-01
卷期号:56 (4): 341-345
被引量:29
摘要
At the beginning of 2016, there were 2.3 billion consumers with active social media accounts, and, on average, these consumers each had five social media accounts.[1][1] Such pervasiveness points to a need for marketers to focus on engaging consumers on social media and other digital environments.
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