Research on the Causes and Prevention of Investment Risks of Real Estate Enterprises in China

Investment risks faced by real estate enterprises are always present and everywhere.This article analyzes the causes of investment risks in real estate enterprises such as long investment recovery period, ineffective cost control, single investment project and lack of investment portfolio.At the same time, it is proposed some ideas like shorten the investment payback period, increase the control of costs and expenses, scientifically carry out investment portfolios, assess the situation and avoid investment risks and other relevant preventive measures.All are in order to achieve better investment risk management effects for real estate enterprises.