情感(语言学)
消费(社会学)
心理学
主观幸福感
集合(抽象数据类型)
口译(哲学)
认知
消费者行为
社会心理学
营销
广告
业务
社会学
幸福
社会科学
沟通
神经科学
计算机科学
程序设计语言
作者
Jing Yang Zhong,Vincent‐Wayne Mitchell
摘要
ABSTRACT This article presents a theoretical model that reveals how consumers’ long‐term subjective well‐being ( SWB ) influences their spending on hedonic products. Using the longitudinal data from a large national panel survey, the study found that consumers’ SWB influences spending on hedonic products via the mediating effects of their positive interpretation of life circumstances and broadened set of activities resulting from positive emotions. The results are explained using cognitive tuning theory and broaden‐and‐build theory and have implications for hedonic products providers in terms of who their target audience is and how demand for their products is generated.
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