感情的
感觉系统
刺激(心理学)
虚拟现实
可持续消费
虚拟机
计算机科学
消费(社会学)
人机交互
心理学
持续性
认知心理学
认识论
操作系统
哲学
社会学
生物
社会科学
生态学
作者
Tommi Laukkanen,Nannan Xi,Heli Hallikainen,Nino Ruusunen,Juho Hamari
标识
DOI:10.1016/j.ijinfomgt.2021.102455
摘要
Virtual technologies will change the way we consume in the digital environment in the future. Such technologies can provide consumers with a multi-sensory experience in contrast to the single-sensory stimulus in the conventional online environment. As human senses play a key role in consumption choices, we argue that virtual technologies provide greater opportunities to influence consumer decisions than the present digital environment. Consequently, we suggest that virtual technologies can potentially be used to nudge consumers towards sustainable consumption. We discuss technology-assisted sensory marketing, present the cognitive and emotive aspects of virtual reality, and propose applications of virtual reality technologies to encourage sustainable consumption. Our opinion paper concludes that virtual technologies are likely to change many aspects of human life and can have significant positive effects on the environment and climate change.
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