Counter-urbanisation and a politics of place: A coastal community in Cornwall and rural gentrification

This paper uses a case study of Cornwall to address the question of what new politics of place that counter-urbanisation brings about. Counter-urbanisation to Cornwall in the SW of the UK has been popular for decades. Initially it was perceived as a way to repopulate this remote rural region, and challenge its sparse population distribution. Later it became a neo-endogenous growth tool to attract a creative class of dynamic entrepreneurs, and the population has steadily grown since the 1960s. However, Cornwall remains one of the poorest parts of the UK, and poverty and homelessness are endemic. This paper uses ethnographic data to explore the social and economic impact that this has had on a coastal village, the ways that newer residents are socialized into the community, and how the village has responded to challenges maintaining a vibrant village life. The paper will use the concept of the affective assemblage to explore the different imaginaries that participants hold about Cornwall in general and in the village in particular, as it tries to maintain a cohesive community during processes of rural gentrification. The paper uses the concept of the complex adaptive assemblage to show that although the village will remain over time, the question is about whether the community will be liveable for existing inhabitants, and for those who find themselves vulnerable. Furthermore, although it has raised some economic indicators such as the cost of housing, there has been no subsequent improvement in the economy of Cornwall as a whole, and many of the participants in this study discussed how their move was facilitated by their ability to work remotely, generating productivity elsewhere rather than locally.