Design and research of outdoor folding chair based on KANO-QFD model

In the post-epidemic era, more and more people are participating in physical exercise and increasing the frequency of outdoor activities. Outdoor folding chairs are favored by young consumers in outdoor activities because of their easy portability, space saving and flexible use scenarios. The purpose of this study is to dig deeper into the needs of target users for outdoor folding chairs, combine the product characteristics of outdoor folding chairs, and refine the design positioning to improve the user experience. First, the needs of the target users were obtained through desktop research, user journey maps, and user interviews, and the KJ method was used for hierarchical analysis. Then, the user needs were clustered according to the KANO model to discover the type and ranking of user needs. Finally, the KANO model and the QFD model are integrated for constructing the requirements and characteristics model, and the key design elements are derived from it for in-depth design. The proposed KANO-QFD feature combination design method enables designers to effectively grasp the real user requirements and grasp the key design elements to simplify the design process.