The Effects of Organizational Culture on Job Satisfaction, Organizational Commitment and Customer Orientation in Hotel Company : Focus on Hotels in Busan

The purpose of this study was to investigate the relationship among Organizational Culture, Job Satisfaction, Organizational Commitment and Customer Orientation of hotel company in Busan. For the purpose of study, 237 survey questionnaires were distributed among the employees who are working for hotel company in busan from 11th Feb, 2019 to 25th Feb, 2019. Due to the reliability of data, 9 samples were discarded and 228 samples were put to actual analysis. In order to accomplish the purpose of the study, the researcher conducted and analyzed by using SPSS Ver. 21.0 statistics package. The results of the study are as follows. First, the organizational culture which is consist of relationship-oriented culture, innovation-oriented culture had significant effects on job satisfaction. Second, the organizational culture which is consist of relationship-oriented culture, innovation-oriented culture, task-oriented culture and rank-oriented culture had significant effects on organizational commitment. Third, the organizational culture which is consist of relationship-oriented culture, innovation-oriented culture and rank-oriented culture had significant effects on customer orientation. Fourth, job satisfaction had significant effects on customer orientation. Lastly, the organizational commitment had significant affect on customer orientation. This study shows that the establishment of the organizational culture suitable for the new flow is very important for the development of the hotel.