旅游
阶梯
独创性
营销
业务
价值(数学)
构造(python库)
心理学
知识管理
计算机科学
地理
社会心理学
创造力
考古
机器学习
程序设计语言
作者
Tingting Yang,Wen-Qi Ruan,Yongquan Li,Shuning Zhang
出处
期刊:Tourism Review
[Emerald (MCB UP)]
日期:2023-03-28
卷期号:78 (5): 1280-1297
被引量:9
标识
DOI:10.1108/tr-07-2022-0331
摘要
Purpose Virtual tourism has become popular in recent years. However, there is still a research gap on virtual tourist motivation. This study aims to identify virtual tourist motivation and explore the relationship between virtual tourism and on-site tourism. Design/methodology/approach This research identifies virtual tourist motivation based on Means-end chain (MEC) theory. Laddering interviews with 32 respondents were conducted to construct a hierarchical value map. Additionally, a motivation analysis of virtual tourism and on-site tourism was developed based on a review of the relevant literature. Findings This exploratory study revealed 12 attributes, 9 results and 4 values that virtual tourists wish to achieve and identified 5 means-end chains where self-satisfaction is the most important value-led motivation. Compared with on-site tourism motivations, virtual tourism shows possibilities of replacing, complementing and extending on-site tourism under certain circumstances. However, it significantly depends on whether tourists are attracted by the technical characteristics, security and experience conditions of virtual tourism. Originality/value This study contributes to understanding virtual tourist motivation and offers motivation-based insights into the relationship between virtual and on-site tourism. Managerial implications on how to attract potential online tourists are also provided.
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