DEVELOPMENT OF CORPORATE STRATEGY FOR THE DEVELOPMENT OF RETAIL ORGANIZATIONS BASED ON THE MODEL OF EVOLUTION OF THE PRODUCTION (OPERATIONAL) STRUCTURE

The article considers the methodology of corporate strategy development proposed by the author on the basis of the results of earlier studies of patterns of development of the production (operational) structure of commercial organizations of the Czech Republic and the developed theoretical model of the evolution of the production (operational) structure. The key difference of the proposed methodology of corporate strategy development is the use of the model of evolution of production (operational) structure developed by the author. This model assumes a statistical grouping of commercial organizations according to the levels of their organizational development. Each group is characterized by the key structural features of organizations and values of indicators of their financial and economic activities. Based on these features, it is possible to more accurately describe the future desired state of the organization and determine how to conduct the transformation of the organization to achieve this state. To illustrate the proposed methodology, the article considers a case study of corporate strategy development for retail trade organizations of the Czech Republic.