Exploring the popularity of immersive short videos based on use and satisfaction theory

In the context of the information society, new media of all kinds are trying to go beyond words and pictures and images to compete for people's limited attention in a more vivid, intuitive and easy-to-understand way. Short videos have emerged. As a media with rich content and diversified forms of expression, short video combines text, pictures, images, sound and other audio-visual effects, which fully meets the user's needs for distraction and time fragmentation. At the same time, it also provides a platform for audiences to create and display themselves. A platform for the audience to create and display themselves.It is this feature that this paper captures, transporting base use and satisfaction reasoning to conduct a thesis exploring the popularity of immersive short videos.