声誉
集合(抽象数据类型)
利益相关者
过程(计算)
业务
营销
公共关系
声誉管理
认知
心理学
社会学
政治学
计算机科学
神经科学
操作系统
程序设计语言
社会科学
作者
Eileen Fischer,Rebecca Reuber
标识
DOI:10.1111/j.1540-6520.2007.00163.x
摘要
How do new firms first develop reputations among their stakeholders? Past studies offer insights on positive signals that a new firm can send, but say little about how stakeholder group members process such signals and come to share beliefs that a new firm possesses a desirable set of attributes. This process is particularly important to understand given that both negative and positive signals are often received about new firms. Our article draws on social cognition theories to develop insights regarding the process by which stakeholder groups develop reputational beliefs about new firms and to identify factors that facilitate or impede the development of reputations.
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