Shaping hotel firms’ sustainable performance: do green entrepreneurial orientation, green open innovation and big data and predictive analytics matter?

Purpose Sustainable performance is crucial for hotel organizations’ pursuit of a competitive edge. This study aims to unfold how and under what conditions hotels with green entrepreneurial orientation (green EO) promote economic, social and environmental components of their sustainable performance. Design/methodology/approach The multi-wave data set was derived from managers and employees of hotels based in an Asia-Pacific setting and analyzed through multilevel structural equation modeling. Findings Analyses of the data set provided evidence for green open innovation as a mediation path between green EO and sustainable performance of hotels comprising their economic, social and environmental performance. Furthermore, big data and predictive analytics (BDPA) routinization and assimilation strengthened the positive linkage of green EO with green open innovation, and BDPA acceptance strengthened the interactive impacts of BDPA routinization and assimilation with green EO. Practical implications These results constitute a strategic roadmap for hotel managers to shape hotel sustainable performance by integrating green EO into the overall firm strategy, along with adopting an open model of green innovation and routinizing and assimilating BDPA within the firm. Originality/value This study’s findings advance the literature by unmasking novel mediation (i.e. an open model of green innovation) and moderation (i.e. data-driven) mechanisms that shed light on the translation of green EO into hotels’ sustainable performance.