Consumer Perception of AI-Generated Content in Influencer Campaigns

The proliferation of AI-generated content has significantly impacted the advertising and entertainment industries. This study investigates the influence of AI-generated influencer content on consumer engagement. Employing a qualitative research methodology, we analyze a large dataset of social media posts featuring both human and AI-generated influencer content. Through deep learning-based text analysis and sentiment analysis, we aim to identify patterns, themes, and consumer responses to these different content types. The findings will contribute to a deeper understanding of the evolving landscape of influencer marketing and provide insights for brands and marketers.