The Applications and Complexity Analysis Based on Supply Chain Enterprises’ Green Behaviors under Evolutionary Game Framework

Green behaviors adopted by supply chain companies are conducive to resource conservation and environmental protection and enhancing their core competitive advantages. By constructing a game model of green behavior of supply chain companies, this research deeply analyzes the main influencing factors of green behaviors adopted by supply chain companies. It uses dynamic evolution game analysis and simulation experiment methods to explore the path evolution direction and dynamic convergence process of green behavior strategy choices of these companies, so as to provide reference value for green behavior decision-making of supply chain enterprises. The research results show that the probability of supply chain enterprises choosing green behavior strategies is related to factors such as enterprise green investment income and costs, co-benefits, spillover benefits, greenness and output of raw materials or products, government green subsidy coefficients, and fines. Supply chain enterprises should reduce the cost of green investment, maximize the profit of green investment, and increase the greenness of raw materials or products; the government should increase the coefficient of green subsidies and encourage supply chain enterprises to actively participate in the collaborative management of the green supply chain.