相互依存
心理学
社会心理学
社会化媒体
浪漫
自我构念
捐赠
解释水平理论
社交网络(社会语言学)
社会学
计算机科学
精神分析
社会科学
经济增长
万维网
经济
作者
Sydney Chinchanachokchai,Theeranuch Pusaksrikit
标识
DOI:10.1016/j.chb.2020.106665
摘要
For romantic couples, posting romantic gift pictures on social network sites has become a tool for public declarations of love. This research investigates how self-construal influences recipients’ romantic gift-posting behavior across three popular social network sites (Facebook, Instagram, and Twitter) at the country and individual levels. In the first two of three studies, we demonstrate that interdependent self-construal participants are more likely to post romantic gift pictures on Facebook and Instagram, but not on Twitter, than independent self-construal participants because the former group feels that the gifts represent themselves (on Facebook) and they want to flaunt their status (on Instagram). The third study reveals the moderating effects of gift types (experiential vs. material) on the romantic gift-posting behavior between independent and interdependent self-construals across SNSs. This research highlights the need to develop a better understanding of information sharing behavior on social network sites among romantic couples from different cultures as well as those within a culture. Theoretical and managerial implications are also discussed.
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