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40 积分 2023-05-28 加入
E-platform use and exporting in the context of Alibaba: A signaling theory perspective
14小时前
已完结
Does role clarity explain employee‐perceived service quality?
1个月前
已完结
Services marketing starts from within
1个月前
已完结
Services marketing starts from within
1个月前
已关闭
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
5个月前
已完结
Brand awareness in business markets: When is it related to firm performance?
6个月前
已关闭
Unfaithful brands: How brand attachment can lead to negative responses to influencer marketing campaigns
7个月前
已完结
Influencer marketing: a scoping review and a look ahead
7个月前
已完结
Is livestream shopping conceptually New? a comparative literature review of livestream shopping and TV home shopping research
7个月前
已完结
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