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Attractiveness or expertise? Which is more effective in beauty product endorsement? Moderating role of social distance
2天前
已完结
Joint brand advertising effectiveness: bibliometric analysis and systematic literature review
2个月前
已完结
Addressing the Flexible Use of Cognitive Flexibility Constructs: Toward a Multifaceted Approach
3个月前
已完结
Artificial Intelligence at Work: An Integrative Perspective on the Impact of AI on Workplace Inequality
3个月前
已完结
An Integrative Review of Moderators Attenuating or Exacerbating Negative Outcomes of Job Insecurity
3个月前
已完结
Influencer Marketing and Destination Visit Intention: The Interplay Between Influencer Type, Information Format, and Picture Color Hue
3个月前
已完结
Choice Overload in Tourism: Moderating Roles of Hypothetical and Social Distance
3个月前
已完结
When the elephant aligns with the ant: Brand prominence strategies in asymmetric Co-branding
3个月前
已关闭
Asymmetric brand alliances: When joint promotions with strong brands hurt
3个月前
已完结
Acting like an interpersonal relationship: Cobrand anthropomorphism increases product evaluation and purchase intention
3个月前
已完结
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