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18 积分 2025-04-16 加入
What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective
5小时前
待确认
Sharing is not always caring: How sharing labels encourage personal consumption as a response to the threat of others
24天前
已完结
Green or greenwashed? Examining consumers' ability to identify greenwashing
25天前
已完结
For the Fun of It: Harnessing Immediate Rewards to Increase Persistence in Long-Term Goals
25天前
已完结
Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consumers’ Evaluations of Packaged Food Products and Restaurant Menu Items
8个月前
已完结
Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
8个月前
已完结
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