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28 积分 2025-12-08 加入
An empirical study on impulse consumption intention of livestreaming e-commerce: The mediating effect of flow experience and the moderating effect of time pressure
1个月前
已完结
Brand Communication Through Social Media Influencers: Trust Building and Trust Transfer Mechanisms
1个月前
已完结
Brand Corporateness: Measurement and Symbolic Meaning of an Unfavorable Brand Association
2个月前
已完结
Meaningful experiences: an embodied cognition perspective on brand meaning co-creation
2个月前
已完结
Consumer ethics: An investigation of the ethical beliefs of the final consumer
3个月前
已完结
The Sales Impacts of Traffic Acquisition Promotion in Live-Streaming Commerce
4个月前
已完结
Conceptualising multi-actor value recovery behaviours: scale development and validation in live-streaming e-commerce
4个月前
已完结
The influence of firm behavior on purchase intention: do consumers really care about business ethics?
4个月前
已完结
Endogeneity: A Review and Agenda for the Methodology-Practice Divide Affecting Micro and Macro Research
5个月前
已完结
Resilience in Business and Management Research: A Review of Influential Publications and a Research Agenda
5个月前
已完结
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