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When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content
11小时前
待确认
ChatGPT for Textual Analysis? How to Use Generative LLMs in Accounting Research
2个月前
已完结
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage
2个月前
已完结
Managing Congestion in a Matching Market via Demand Information Disclosure
3个月前
已完结
Direct Communication and Two-Sided Matching Quality on a Digital Platform: A Perspective of Choice Based on Consideration Set
3个月前
已完结
Too much of a good thing: nonlinear effect of streamers’ language arousal on viewer engagement in live streaming
3个月前
已完结
The impact of streamer emotions on viewer gifting behavior: evidence from entertainment live streaming
3个月前
已完结
What Drives Gift-giving Intention in Live Streaming? The Perspectives of Emotional Attachment and Flow Experience
3个月前
已完结
Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping
4个月前
已完结
Co-creating corporate brand identity with online brand communities: A managerial perspective
4个月前
已完结
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