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274 积分 2025-11-16 加入
Hey ChatGPT: an examination of ChatGPT prompts in marketing
4小时前
已完结
Applying Large Language Models to Sponsored Search Advertising
3天前
已完结
Does Social Bot Help Socialize? Evidence from a Microblogging Platform
3天前
已完结
Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment
3天前
已完结
Commercialized Generative AI: A Critical Study of the Feasibility and Ethics of Generating Native Advertising Using Large Language Models in Conversational Web Search
3天前
已完结
An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets
13天前
已完结
Generative AI–Driven Conversational Commerce and Consumer Behavior: Investigating Trust, Social Influence, and Purchase Intent in India’s Direct Selling Sector
27天前
已完结
From Recommendations to Delegation: A Systematic Review Mapping Agentic AI in E-Commerce and Its Consumer Effects
27天前
已完结
The Hidden Costs of Transparency: Labelling Commercial Deepfake Videos Undermines Trust in Non-commercial Authentic Videos
2个月前
已关闭
Caught in the Act: Natural recognition of deepfake UGC ad, expectancy violation and consumer responses
2个月前
已完结
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