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330 积分 2025-10-15 加入
Brand communications during a global crisis: understanding persuasion intent, perceived brand opportunism and message sincerity
16小时前
待确认
The influence of passion/determination and external disadvantage on consumer responses to brand biographies
9个月前
已完结
The Moral Disillusionment Model of Organizational Transgressions: Ethical Transgressions Trigger More Negative Reactions from Consumers When Committed by Nonprofits
9个月前
已完结
EXPRESS: How Influencers Grow: An Empirical Study and Future Research Agenda
11个月前
已完结
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