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340 积分 2025-10-15 加入
The influence of passion/determination and external disadvantage on consumer responses to brand biographies
4个月前
已完结
The Moral Disillusionment Model of Organizational Transgressions: Ethical Transgressions Trigger More Negative Reactions from Consumers When Committed by Nonprofits
4个月前
已完结
EXPRESS: How Influencers Grow: An Empirical Study and Future Research Agenda
6个月前
已完结
Breaking the mold: how visual atypicality shapes brand-generated image virality
6个月前
已完结
EXPRESS: Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior
6个月前
已完结
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