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80 积分 2025-07-08 加入
High hopes, hard falls: consumer expectations and reactions to AI-human collaboration in advertising
10天前
已完结
Simple is Eco-Friendly but Complex is Effective: Inferences from Visual Complexity in Package Design
29天前
已完结
The Impact of AI-Powered Ad Customization: Exploring the Impact of Engagement, Psychological Ownership, Responsibility, and Attitude on Behavioral Intentions
2个月前
已完结
Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective
3个月前
已完结
EXPRESS: From Tools to Agents: Meta-Analytic Insights into Human Acceptance of AI
9个月前
已完结
EXPRESS: Picture Perfect: Engaging Customers with Visual Generative AI
9个月前
已完结
Visual Complexity, brand Gender, and ad effectiveness
9个月前
已完结
The influence of user interface design on consumer perceptions: A cross-cultural comparison
9个月前
已完结
How background visual complexity influences purchase intention in live streaming: The mediating role of emotion and the moderating role of gender
9个月前
已完结
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