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Tracing the evolution of the marketing discipline through the lens of theory and Practice: A journal-centric view
8天前
已关闭
Marketing’s next era: The scope and impact of marketing’s future, the reach and legacy of Shelby Hunt
8天前
已完结
Contours of the marketing literature: Text, context, point-of-view, research horizons, interpretation, and influence in marketing
8天前
已完结
A general theory of marketing: Conceivable, elusive, or illusive
8天前
已完结
Continuing the manifesto conversation: Toward building a renewal capability for the marketing discipline
8天前
已完结
Resurrecting marketing: Focus on the phenomena!
8天前
已完结
Folds in historical time and possible worlds for the marketing discipline: A commentary
8天前
已完结
Developing and renewing marketing as a scientific discipline through reflexive cocreation
8天前
已完结
Marketing as an emergent discipline: Commentary on Shelby Hunt’s final contribution to our field
8天前
已完结
The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal
8天前
已完结
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