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Four Positive Effects of a Salesperson’s Regional Dialect in Services Selling
4个月前
已完结
Advertising persuasion in China: Using Mandarin or Cantonese?
4个月前
已完结
Service failures in ethnic restaurants: Dialect usage serves as a forward-focused way to alleviate negative post-failure consequences
5个月前
已完结
Can the Match Between Social Media Influencer’s Accent and Brand Personality shape Brand Attitudes? A Stereotype Theory and the Construal Level Theory Perspective
6个月前
已完结
The power of talk: Exploring the effects of streamers’ linguistic styles on sales performance in B2B livestreaming commerce
9个月前
已完结
Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages
9个月前
已完结
Why and How Consumers Perform Online Reviewing Differently
9个月前
已完结
Identity-based consumer behavior
9个月前
已完结
The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth
10个月前
已完结
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