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Can the Match Between Social Media Influencer’s Accent and Brand Personality shape Brand Attitudes? A Stereotype Theory and the Construal Level Theory Perspective
1天前
待确认
The power of talk: Exploring the effects of streamers’ linguistic styles on sales performance in B2B livestreaming commerce
3个月前
已完结
Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages
3个月前
已完结
Why and How Consumers Perform Online Reviewing Differently
3个月前
已完结
Identity-based consumer behavior
3个月前
已完结
The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth
4个月前
已完结
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