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290 积分 2024-08-17 加入
Face consciousness and purchase intention of organic food: the moderating effect of purchase situation and advertising appeal
2天前
已完结
Pride and gratitude: Egoistic versus altruistic appeals in social media advertising
2天前
已完结
Advertising strategies and sustainable development: The effects of green advertising appeals and subjective busyness on green purchase intention
2天前
已完结
The Differential Effect of Local–Global Identity Among Males and Females: The Case of Price Sensitivity
4天前
已完结
The influence of spokesperson choice and product newness on consumer purchase intention
9天前
已完结
Product design, social exclusion, and product preference: The mediating role of psychological ownership and the moderating role of product type
9天前
已完结
Descriptive or injunctive? The effect of sustainable normative appeals and advertising orientations on environmentally responsible consumption behavior in a collective action perspective
23天前
已完结
What influences water conservation and towel reuse practices of hotel guests?
25天前
已完结
Shaping pro-environmental behavior through CSR messaging: Insights from the norm activation model
25天前
已完结
Global Identity and Preference for Environmentally Friendly Products: The Role of Personal Responsibility
30天前
已完结
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