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How to Drive Tourists’ Pro-Environmental Behavior: Interactive Effect of Benefit Appeals and Goal Framing
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Green Advertising Appeal and Consumer Purchase Intention
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Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media
3天前
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Crafting brand love: role of perceived brand localness, foreignness, coolness and consumer identities in digital retail banking
4天前
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Effects of functional green advertising on self and others
4天前
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Competence or warmth: What makes green advertising benefit appeals more effective?
4天前
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Effects of Brand Anthropomorphism on Green Purchase Intentions: The Moderating Roles of Advertising Appeals and Consumer Relationship Orientation
4天前
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Self or others? The interaction effect between benefit appeals and message sidedness on green consumption
5天前
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Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media
5天前
已完结
The impact of message framing and perceived consumer effectiveness on green ads
5天前
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