Lv42
748 积分 2024-08-17 加入
Green branding effects on attitude: functional versus emotional positioning strategies
3小时前
待确认
Understanding Regulatory Fit
11天前
已完结
Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media
12天前
已完结
The influence of emoji meaning multipleness on perceived online review helpfulness: The mediating role of processing fluency
12天前
已完结
Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support
13天前
已完结
The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes
13天前
已完结
Impact of Parasocial Interaction, Perceived Ad Message Authenticity, and Match-Up between Brand and Celebrity in Evaluation of Instagram Celebrity-Based Brand Endorsement
13天前
已完结
Brand authenticity: model development and empirical testing
13天前
已完结
The “Shaken Self”: Product Choices as a Means of Restoring Self-View Confidence
13天前
已完结
Measuring Processing Fluency: One versus Five Items
13天前
已完结
皖公网安备34019202002308
