Lv31
240 积分 2024-09-20 加入
Visual complexity = hedonic? Effects of visually complex packages on consumer perceptions and evaluations of products
5小时前
已完结
Concrete or Abstract? The Impact of Green Advertising Appeals and Information Framing on Consumer Responses
2天前
已完结
Consumer–brand relationships and social distance: A construal level theory perspective
4天前
已完结
Seeing is believing: investigating the influence of transparency on consumers’ product perceptions and attitude
4天前
已完结
The influence of anthropomorphic appearance of artificial intelligence products on consumer behavior and brand evaluation under different product types
4天前
已完结
‘Show me the goods’: Assessing the effectiveness of transparent packaging vs. product imagery on product evaluation
7天前
已关闭
Friends Are Not to Be Eaten: Children Are Reluctant to Eat Cookies That Share Physical and Psychological Human Features
17天前
已关闭
Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation
1个月前
已完结
Field Experimentation in Marketing Research
1个月前
已完结
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