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Field Experimentation in Marketing Research
2小时前
已完结
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
3小时前
已完结
Signalling product healthiness through symbolic packaging cues: effects of packaging shape and goal congruence on consumer behaviour
15天前
已完结
Packaging design as an implicit communicator: Effects on product quality inferences in the presence of an organic claim
15天前
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Environmental factors that increase the food intake and consumption volume of unknowing consumers
15天前
已完结
how to present food images on packaging?the influence of asethetics design on consumers' perceived healthiness
1个月前
已完结
Marketing by Design: The Influence of Perceptual Structure on Brand Performance
1个月前
已完结
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal 管理学TOPSCI升级版 管理学1区IF 11.5SWJTU A++SWUFE A+
1个月前
已完结
Consumer–brand relationships and social distance: A construal level theory perspective
1个月前
已完结
Communicating Sustainable Business Models to Consumers: A Translation Theory Perspective
2个月前
已完结
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