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The empirical study of CRM: Consumer‐company identification and purchase intention in the direct selling industry
4个月前
已完结
The effect of E-commerce virtual live streamer socialness on consumers' experiential value: an empirical study based on Chinese E-commerce live streaming studios
6个月前
已完结
Smile or Not Smile: The Effect of Virtual Influencers' Emotional Expression on Brand Authenticity, Purchase Intention and Follow Intention
6个月前
已完结
How Does CEO Cognitive Style and Board Characteristics Impact Strategic Risk‐Taking?
6个月前
已完结
Should Anthropomorphized Brands Engage Customers? The Impact of Social Crowding on Brand Preferences
7个月前
已完结
Social- or task-oriented: how does social crowding shape consumers' preferences for chatbot conversational styles?
7个月前
已完结
On Partial Versus Full Mediation and the Importance of Effect Sizes
8个月前
已完结
Who is Embarrassed by What?
8个月前
已完结
Validation of the Very Efficient Short‐Form Need for Cognition Scale in Chinese: Detecting the effect of item orientation
8个月前
已完结
The impact of language style accommodation during social media interactions on brand trust
8个月前
已完结
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