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The effect of E-commerce virtual live streamer socialness on consumers' experiential value: an empirical study based on Chinese E-commerce live streaming studios
1个月前
已完结
Smile or Not Smile: The Effect of Virtual Influencers' Emotional Expression on Brand Authenticity, Purchase Intention and Follow Intention
1个月前
已完结
How Does CEO Cognitive Style and Board Characteristics Impact Strategic Risk‐Taking?
2个月前
已完结
Should Anthropomorphized Brands Engage Customers? The Impact of Social Crowding on Brand Preferences
2个月前
已完结
Social- or task-oriented: how does social crowding shape consumers' preferences for chatbot conversational styles?
2个月前
已完结
On Partial Versus Full Mediation and the Importance of Effect Sizes
3个月前
已完结
Who is Embarrassed by What?
4个月前
已完结
Validation of the Very Efficient Short‐Form Need for Cognition Scale in Chinese: Detecting the effect of item orientation
4个月前
已完结
The impact of language style accommodation during social media interactions on brand trust
4个月前
已完结
EXPRESS: Whispers in Your Mind: the Role of Voice Features in Customer Acquisition and Retention
4个月前
已完结
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