Lv1
10 积分 2025-11-23 加入
Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands
2个月前
已完结
Humor as excellence? A study of the effect of self-enhancing humor on consumer brand attitude
2个月前
已完结
Is self-mockery in advertising copywriting an efficient strategy to build brand closeness and purchase intention?
2个月前
已完结
What makes a self-deprecating advertisement more persuasive? The role of self-uncertainty
3个月前
已完结
Impressive insults: How do consumers respond to self‐deprecating advertisements?
3个月前
已完结
Do you want to be roasted? The boundaries of using dark humor as a brand-to-brand communication strategy
3个月前
已完结
Is self-mockery in advertising copywriting an efficient strategy to build brand closeness and purchase intention?
3个月前
已完结
皖公网安备34019202002308
