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How brand personality and failure-type shape consumer forgiveness
2小时前
待确认
Emotion-Induced Engagement in Internet Video Advertisements
3小时前
已完结
Users of the world, unite! The challenges and opportunities of Social Media
3小时前
已完结
Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands
4个月前
已完结
Humor as excellence? A study of the effect of self-enhancing humor on consumer brand attitude
4个月前
已完结
Is self-mockery in advertising copywriting an efficient strategy to build brand closeness and purchase intention?
4个月前
已完结
What makes a self-deprecating advertisement more persuasive? The role of self-uncertainty
5个月前
已完结
Impressive insults: How do consumers respond to self‐deprecating advertisements?
5个月前
已完结
Do you want to be roasted? The boundaries of using dark humor as a brand-to-brand communication strategy
5个月前
已完结
Is self-mockery in advertising copywriting an efficient strategy to build brand closeness and purchase intention?
5个月前
已完结
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