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40 积分 2025-11-22 加入
Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support
1天前
已完结
Cross-Category Add-On Bundling: Impact of the Consumption Nature of Bundled Products on Discount Framing Effectiveness
13天前
已完结
What Triggers Travel Spending? The Impact of Prior Spending on Additional Unplanned Purchases
17天前
已完结
Destination Marketing Effectiveness: The Matching Effect Between Destination Logos and Advertising Persuasion Tactics
25天前
已完结
Residents’ Perceived Benefits of Host-Guest Interaction: Scale Development and Validation
1个月前
已完结
Why Individuals Do Not Visit a Destination? The Role of Familiarity and Novelty Seeking in Shaping Non-visitors’ Destination Image
1个月前
已完结
Destination Marketing Effectiveness: The Matching Effect Between Destination Logos and Advertising Persuasion Tactics
1个月前
已完结
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