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50 积分 2025-11-22 加入
How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-the-Art Approaches
1天前
已完结
Product type and anticipated regret: The key to unlocking consumer upgrade intention
1天前
已完结
Serving the Weak or Strong? The Strategic Role of Live‐Streamers' Service Inclusion in Live‐Streaming e‐Commerce
1个月前
已完结
The Impact of Danmaku Ritual Types on User Digital Engagement in Video‐Based Social Media: The Moderating Role of Influencer Types and Domains
1个月前
已完结
Serving the Weak or Strong? The Strategic Role of Live‐Streamers' Service Inclusion in Live‐Streaming e‐Commerce
1个月前
已完结
Reducing Unrealistic Optimism: The Effects of Product Scarcity Cues on Early Hotel Booking Intentions
3个月前
已完结
EXPRESS: Two Streams to Success: Unpacking the Informational and Relational Roles of Live Streaming in Online Shopping
3个月前
已完结
Is Scarcity Always Beneficial? Effects of Persuasive Cue Types in User-Generated Advertisements (UGAs) on Travelers’ Destination Interest
3个月前
已完结
The self system in reciprocal determinism
5个月前
已完结
Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support
5个月前
已完结
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