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120 积分 2026-01-09 加入
When sparks fly: How arousal-driven atmospheres, brand positioning, and consumer traits collide in live-streaming ecosystems
1个月前
已完结
Influencer Marketing and Destination Visit Intention: The Interplay Between Influencer Type, Information Format, and Picture Color Hue
1个月前
已完结
Metaverse advertising and promotional effectiveness: The route from immersion to joy
1个月前
已完结
VR retailing: When and why immersion pays off
1个月前
已关闭
With or without you? Interaction and immersion in a virtual reality experience
1个月前
已完结
Travel inspiration in tourist decision making
1个月前
已完结
Effect of Cultural Identity, Self‐Efficacy, and Perceived Authenticity in Predicting Chinese University Students' Continued Use of Virtual Reality Learning Environments
5个月前
已完结
Authenticity perceptions in virtual environments
5个月前
已关闭
Channel Choice in Live Streaming Commerce
5个月前
已完结
Artificial Intelligence (AI) Assistant in Online Shopping: A Randomized Field Experiment on a Livestream Selling Platform
5个月前
已完结
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