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160 积分 2025-09-13 加入
Social relationships and consumer behavior
30天前
已完结
The Social Congruency Framework: Mapping Different Types of Social Consumption Experiences
30天前
已完结
The Psychology of Shared Consumption
30天前
已完结
EXPRESS: It Takes One to Buy but Two to Say Goodbye: Asymmetrical Preference for Others’ Involvement in Product Decisions across the Customer Journey
30天前
已完结
From gamification to personalization: sports media, Web 3.0 and the desire for the ultimate fan experience
1个月前
已完结
Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile
1个月前
已完结
When Diversity Backfires: The Asymmetric Role of Multicultural Diversity on Brand Perception
1个月前
已完结