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354 积分 2024-11-07 加入
Revenue Generation Through Influencer Marketing
17天前
已完结
Engagement That Sells: Influencer Video Advertising on TikTok
17天前
已完结
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
17天前
已完结
The Market for Fake Reviews
17天前
已完结
Social comparison and confidence: When thinking you’re better than average predicts overconfidence (and when it does not)
22天前
已完结
Consumer Self-Confidence: Refinements in Conceptualization and Measurement
22天前
已完结
Personalize it, no return: Nudging online consumers towards product personalization that makes the product non-returnable with herd instinct and regret nudges
28天前
已完结
Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics
28天前
已完结
Impact of perceived diagnosticity on live streams and consumer purchase intention: streamer type, product type, and brand awareness as moderators
29天前
已完结
The Streamer Selection Strategy for Live Streaming Sales: Genuine, Virtual, or Hybrid
29天前
已完结
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