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The art and impact of narrative: How streamer narrative styles shape consumers’ purchase intention
5小时前
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Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology
1个月前
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To be or not to be humorous: Does it make a difference?
1个月前
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‘Jaw clenching’ in anti-Ri – Antibody-associated paraneoplastic syndrome
1个月前
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Hope You’re Not Totally Commercial! Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness
4个月前
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