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Can virtual influencers affect purchase intentions in tourism and hospitality e-commerce live streaming? An empirical study in China
7小时前
已完结
How can I trust you if you’re fake? Understanding human-like virtual influencer credibility and the role of textual social cues
7小时前
已完结
Attractiveness vs similarity: how attributes of AI-based virtual influencers impact credibility, parasocial interaction and purchase intentions of social-media users
11小时前
已完结
Social presence in virtual world collaboration: an uncertainty reduction perspective using a mixed methods approach
2天前
已完结
Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective
3天前
已完结
Can virtual streamers express emotions? Understanding the language style of virtual streamers in livestreaming e-commerce
3天前
已完结
How consumer perceptions of virtual streamers affect purchase intention in live streaming commerce: based on cognition-affect-behavior model
3天前
已完结
How do virtual streamers affect purchase intention in the live streaming context? A presence perspective
3天前
已完结
A Systematic Review of Virtual Influencers: Similarities and Differences between Human and Virtual Influencers in Interactive Advertising
10天前
已完结
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