Lv1
90 积分 2025-02-26 加入
How consumer perceptions of virtual streamers affect purchase intention in live streaming commerce: based on cognition-affect-behavior model
1天前
已完结
How can I trust you if you’re fake? Understanding human-like virtual influencer credibility and the role of textual social cues
18天前
已完结
AI or human: How endorser shapes online purchase intention?
3个月前
已完结
Navigating the human-digital nexus: understanding consumer intentions with AI anchors in live commerce
5个月前
已完结
How do virtual influencers drive impulsive buying behaviour in e-commerce live streaming: the effects of parasocial relationship and influencer-product fit
5个月前
已完结
Live streaming mode selection strategy under the background of virtual anchor supplementation
5个月前
已完结
Interactive effects of social norms and information framing on consumers' willingness of food waste reduction behavior
8个月前
已完结
皖公网安备34019202002308
