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A longitudinal cross-cultural content analysis of rational vs. emotional appeals in US and Sweden
1个月前
已完结
Emotional Versus Informational: How Does Ad Appeal Influence Consumer Empathy and Responses to Cause-Related Marketing Campaigns
1个月前
已完结
How consumer perceptions of virtual streamers affect purchase intention in live streaming commerce: based on cognition-affect-behavior model
2个月前
已完结
How can I trust you if you’re fake? Understanding human-like virtual influencer credibility and the role of textual social cues
2个月前
已完结
AI or human: How endorser shapes online purchase intention?
5个月前
已完结
Navigating the human-digital nexus: understanding consumer intentions with AI anchors in live commerce
7个月前
已完结
How do virtual influencers drive impulsive buying behaviour in e-commerce live streaming: the effects of parasocial relationship and influencer-product fit
7个月前
已完结
Live streaming mode selection strategy under the background of virtual anchor supplementation
7个月前
已完结
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