Lv6
3020 积分 2023-03-27 加入
A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence
3天前
已完结
Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox
7天前
已完结
EXPRESS: Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation
15天前
已完结
EXPRESS: Color Me Effective: the Impact of Color Saturation on Perceptions of Potency and Product Efficacy
15天前
已完结
EXPRESS: The Minority Ownership Awareness Effect: When Promoting Minority Ownership Increases Brand Evaluations
15天前
已完结
EXPRESS: To Dispose or Eat? the Impact of Perceived Healthiness on Consumption Decisions for About-to-Expire Foods
15天前
已完结
EXPRESS: AI-Human Hybrids for Marketing Research: Leveraging LLMs as Collaborators
15天前
已完结
EXPRESS: Where A-B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You about How Customers Respond to Advertising
15天前
已完结
EXPRESS: Within-Category Satiation and Cross-Category Spillover in Multi-Product Advertising
15天前
已完结
EXPRESS: Framing of Differences: Visual Product Frames Reduce Consumer Choice Deferrals
15天前
已完结
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