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400 积分 2026-02-09 加入
The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs
8天前
已完结
The current and future sales impact of a retail frequency reward program
8天前
已完结
The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention
8天前
已完结
Consumer Promotions and the Acceleration of Product Purchases
8天前
已完结
Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty
8天前
已完结
The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives?
8天前
已完结
The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention
8天前
已完结
Share of wallet in retailing: the effects of customer satisfaction, loyalty cards and shopper characteristics
8天前
已完结
Drivers of Customers’ Adoption and Adoption Timing of a New Loyalty Card in the Grocery Retail Market
8天前
已完结
Do reward programs build loyalty for services?The moderating effect of satisfaction on type and timing of rewards
8天前
已完结
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