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Research on the impact of streamers’ linguistic emotional valence on live streaming performance in live streaming shopping environments
3小时前
待确认
Impact of content and emotion congruency on tipping: evidence from live streaming
4小时前
已完结
Understanding consumer engagement with brand posts on social media: The effects of post linguistic styles
4小时前
已完结
The impact of the match between the virtual anchor and brand image on consumers’ purchase intention in virtual live streaming
2个月前
已完结
Is more human-like better? The impact of virtual streamer language naturalness on user engagement
2个月前
已完结
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